The Right Wing Guide to Propaganda
As Texas’ foremost up-and-coming propagandist, the art of messaging and propaganda is of great interest to me.
Our aim at Current Revolt is to inform with factual information along with right wing analysis while presenting actionable solutions and novel approaches. Spreading ideas for the purpose of creating a specific change is necessarily intellectual, almost to the point of being scientific.
Effective propaganda doesn’t happen by accident. It requires work, sharp focus and deep thought, and testing.
The following model was inspired by the way propaganda is disseminated in America, through academia and the media, to the educated class and then trickling down throughout society.
Unfortunately, we find ourselves in a situation where the left controls all of of these institutions critical for spreading new ideas. So we have to work around that, and this guide shows how that is possible.
How American Propaganda Propagates
The source much of the poison that has infected society can be traced back to the Ivy League schools. This is where the self-important rulers of society get stoned and determine how they’re going to socially engineer the population.
From there, the ideas simmer for a while, and bounce around to some of the “lesser” universities. Then, these concepts are picked up by the media like the New York Times, WaPo, the Atlantic, etc. where they filter down to the educated class.
From the educated class down to the institutions, which will induct the working class into the poison. Finally, a dumbed down version of the propaganda is disseminated to the masses via every other form of media and increasingly primary education.
Bypassing The Media
The following tactic can be used most effectively for local politics, but can also scale. You will need a group of people with a range of talents, ideally with roughly the same number of men and women. You will need to utilize as many platforms as possible, as much as your people can handle. Social media, printed literature, speaking at public meetings, door-to-door canvassing, newsletters, friendly media outlets, anything you can think for that your people can handle needs to be utilized.
The propaganda campaigns is comprised of 3 parts, which must be rolled out in the correct order, with the goal being to deploy an effective message that falls within the 3rd category.
This was created with elections in mind, so that phase 3 rolls out just before the election, but the same operation can be used anytime.
Phase 1
Phase 1 will be where the intellectual foundation is laid for your propaganda campaign, similar to what happens in the Ivy League schools. The target is roughly 125-140 IQ individuals. This is where you will develop first evolutions of the dialectic, with a clear idea of where you want to dialectic to end up in phase 3.
Phase 1 will be targeted to intellectuals in the audience. It will be
academic
allegorical
esoteric
conceptual
The idea here is to dazzle the midwit audience (100-110 IQ) with complexities so that the midwit is unable to engage with the substance of the ideas. The material needs to be abstract, inquisitory, accusatory, but pointed at your target. In this phase, a lack of simplicity and unnecessarily long explanations are not a bad thing, because the objective is to plant the notion that something is going on related to your target subject.
Questions should be raised regarding the target, but be sure you already know the answers to these questions and be ready to show hard proof. Raising the questions early can set detractors up to be proven wrong later. You will not always want tip your hand with specifics lest you allow the opposition to formulate a counter narrative against your phase 3 messaging, so use your best judgement.
The idea here is not to fully convince everyone. After all, the material will be too thick for most people to digest. The object of this is to create buzz around your issues and talking points. All you need to do it Make people take note that there is an intellectual discussion happening around X topic and that smart people appear to believe something is happening.
People want to believe they are intelligent, and that they are on the side of the intelligent people, so the people pushing this message need to remain measured and create the appearance of some level of objectivity, leaning on facts and keeping opinions in the form of questions.
Phase 2
Phase 2.1 & 2.2 is where you will utilize your full spectrum of human resources to promote your agenda.
In 2.1, you should utilize a broad range of approaches targeting average and slightly above average intelligences. This is your core voting block of people who influence others, and are most likely to freely express support or opposition to political agendas. This is where the “buzz” you are hoping to generate can take off into the mainstream.
A more concentrated dialectic should evolve, condensed academic explanations should appear, and pseudo-academic arguments that do not prove your point but make the case that what you are asserting is probably true should be utilized.
Throughout 2.1 and 2.2, your team will need to coordinate talking points. Those who are leading with messaging efforts should create topics and talking points and assign individuals to spread their assigned message on social media, in public comments at meetings, and in commentary to friendly media. Leaders should provide a list talking points and allow others to pick and choose which talking points they will incorporate into their message. Do not tell people exactly what to say — let them express themselves while remaining close to the topic. Congratulate and encourage those who produce commentary in support of the camapign.
2.2 will be the penultimate in dialectic, with your final message coming into focus, targeting average to slightly below average intelligences . Arguing emotional points should be utilized, and personal stories or real world examples need to be a staple. It should lean heavily on authority and citations to make academic points, and logical fallacies and false equivalencies can be used as needed (will dupe many midwits and divert attention of intelligent detractors).
Phase 3
All of your efforts need to be focused on an effective rollout of phase 3, which should be a simple message targeted to the lowest common denominator.
It should be short, concise, and so simple that nobody can possibly misunderstand the point you are trying to make.
Example:
Phase 1: Have people bring up how the cabinet for the Obama administration was engaged in strange and legally questionable behavior. Cite regulation and ethics codes and suggest that Hillary Clinton needs to be investigated for some questionable behavior. Cite case precedents, legal terminology, and jurisdictional information. Create a buzz that something is amiss.
Phase 2.1-2.2: throw everything at Hillary— suggestions of treason, connections to foreign powers, Clinton body count, deleted emails, rumors she threatened Bill’s mistresses, financial question marks, etc.
Phase 3: “CROOKED HILLARY”
This is an example where everyone knows the backstory, but imagine using this type of example to target a school board or city council candidate. Readers of this site should understand their time should not be wasted on national politics.
This method I have described requires coordination and organization. Your people will need to talk and meet together often, make assignments, and hold people accountable to do what they said they would do. Don’t forget to assign people to play a controlled opposition in the form of nuanced takes, and pandering to the sensibilities of your enemies. Be sure they are not persuasive though, the idea is to create the fake opposition to your agenda.
You also need to do things your people enjoy. This needs to fun. Politics is a sport and needs to be treated as such.